Dubai Holding HQ
For the good of tomorrow

Early in 2017, Dubai Holding moved its headquarters from the Emirates Towers to an all-purpose campus opposite the iconic Burj Al Arab. We viewed a company moving its HQ as a special, rare event. We not only crafted a compelling, immersive, informative brand-centric experience but capitalised on the opportunity to transcend bricks and mortar by using design to “shift and nurture” the internal culture, to align with the brand’s transformative positioning and to instil into everyone that entered the space that “We are Dubai Holding & we are Dubai”. Of course everything was wrapped up in a design solution that befitted the catalyst behind Dubai’s success.

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