1. On Travel Experience

On Travel Experience
First impressions count

We’re told that “First impressions count”, but “Never judge a book by its cover”. So, which advice should we heed? Well, when viewed in the context of an airport then the answer is most certainly the former. First impressions absolutely do count because people will and do judge books, banks, restaurants, people, airports, cities and in turn entire nations by their ‘cover’.

To arrive at a city’s airport is to arrive at an opinion, whether you intend to or not. The moment you step off the plane, you peer through the open door, past the stewardess and assess the air bridge, “What? No air bridge? A bus, seriously? It’s 4am and we’ve been circling for over an hour! Tut tut, poor infrastructure, bad planning, lack of proper funding”, so on and so on. The net emotional result, “Not impressed, glad we’re not staying” or “I hope this isn’t a sign of things to come”. This becomes especially pronounced for cities hosting upcoming large events that will thrust them into the global eye such as the Olympic Games, the World Cup or the World Expo.


To read the full report on our thoughts on travel experience, download PDF.