Dubai Holding at Ru’ya Careers Fair
Elevating Presence: Dubai Holding’s Bold Debut at Ru’ya Careers Fair
Context
Since 2001, the Ru’ya Careers Fair has provided thousands of Emirati graduates and professionals a platform to connect with top recruiters, supporting Emiratisation and career growth across public and private sectors. While key government bodies and developers have been consistently active, Dubai Holding, the city’s largest holding company, has largely remained in the background, allowing its flagship entities to represent it.
Opportunity
With recent restructuring and significant acquisitions of prominent developers like Nakheel, Meydan, and Meraas, Dubai Holding saw a timely opportunity to step forward and present its expanded business verticals in a public forum for the first time.
Approach
Showcasing the diversity and scale of Dubai’s largest conglomerate, we crafted a structured and hierarchical design to represent seven distinct business verticals, each housing numerous brands. Tall standing totems and bold typography marked each zone, providing clear navigation through Dubai Holding’s offerings. Up close, visitors explored individual subsidiary brands and the evidence behind Dubai Holding’s larger vision, all housed beneath a red-lit canopy—a visual representation of the overarching Dubai Holding brand.
Youth-Centric
To engage younger audiences and fresh graduates, playful design elements, such as patterns across the pavilion, served as both accents and functional elements, like meeting room manifestations for privacy.
Hear from the Graduates
Understanding that navigating job opportunities and training programs can feel overwhelming, especially for new graduates, we emphasised relatable voices over corporate messaging, aligning with the audience’s preference for authenticity—much like reading reviews over listening to sales pitches.
Results
Dubai Holding’s debut was met with enthusiasm, offering graduates and professionals alike a first look into its new brand architecture and business verticals. We also boosted brand awareness, with many visitors pleasantly surprised to discover how many of the brands they interact with daily are owned or backed by Dubai Holding. This extensive reach reinforced confidence among graduates, positioning Dubai Holding as a highly desirable company to work for or be affiliated with.
“Thank you for the exceptional exhibition stand and overall event delivery at the recent career exhibition. The stand was not only visually appealing but also incredibly functional, effectively capturing the essence of our brand and engaging attendees.“
Jitin James
Marketing Manager, Dubai Holding
