Introducing ‘The Tower’

A Vision with a new point of view

Dubai is reaching for the sky once again, with the developer of the world’s tallest building vowing to build an even taller tower bedecked with rotating balconies and elevated landscaping inspired by the mythical hanging gardens of Babylon.

To introduce this milestone to the public, Emaar commisioned Ochre to create an experience at the Dubai Creek Harbour Sales centre.

Ochre helped Emaar tell the story of what ‘The Tower’ means to the future of Dubai and the impact of Dubai Creek Harbour on the urban ecosystem of the city.