Nakheel + Ochre

Rebranding one of the world’s largest developer

Nakheel is synonymous with Dubai’s landmarks such as The Palm Jumeirah, The Palm Tower, Palm West Beach and many more. By focussing on ‘building happiness and prosperity’; the Nakheel re-brand consciously moves away from concrete, towers and buildings. It emphasizes the quality of life Nakheel creates for residents and visitors.

We’re thrilled to have worked closely with Nakheel to help craft their new brand strategy, story, tone of voice, design system and campaign supporting their evolution to a truly customer centric brand.

The new brand promise ‘Building happiness and prosperity’ reflects Nakheel’s ambitions to build for Dubai’s future and to facilitate meaningful and rewarding experiences that enrich the lives of residents and visitors.

A full case study of our work is coming soon.