PwC has successfully opened its doors to its new Experience Centre at Emaar Square in Dubai. The Centre, which was designed and built by Ochre, aims to help the Digital Transformation team who occupy the facility to innovate new products and services for their roster of high profile clients. It will become the benchmark for PwC’s client’s future ambitions and demonstrates to them the importance of experience-driven environment design, the positive impact it has on those within it and thus the business itself.
In return it will open up entirely new revenue streams for PwC and realign perceptions of the brand from provider to enabler.