Arada
Connected Life
Opportunity
Arada is a UAE based developer with ambitions to play a key role in shaping a new Sharjah; an Emirate that is often overlooked in the shadow of its iconic neighbor Dubai. To give proof that things are changing in Sharjah, Arada develops contemporary masterplans with central spaces designed by the likes of Zaha Hadid Architects.
As its business matures, Arada approached Ochre to create a new brand strategy and identity that would help them with their efforts. It became clear that in ambitious developments, human needs are often overlooked. Whether a residential building or commercial concept, getting the balance right can give a place a soul – and a longer lifespan.
Solution
Arada’s opportunity was to mature into a people and experience centric brand; moving away from the conventions of telling a story of bricks and mortar often wrapped up in shallow lifestyle propositions, but instead endeavoring on a mission to transform the spaces where we live, work and play, and become an enabler of good life through playing a more active role in facilitating connected life in its well-designed communities.
The visual expression needed to capture this notion. We developed a vibrant and energetic system that allows Arada to not only tell their exciting story but also bring their personality to life in a vast range of digital and physical experiences that will help them to live their new strategy. A custom made font and simplistic messaging system further completes the idea of creating a better life for everyone by actively connecting people with the things that matter most.
Results
Since the launch of the new brand, Arada’s first development has been completed and is seeing a tremendous uptake on sales.
Our partnership with Arada is active and ongoing, and we look forward to rolling out more elements of the brand in the near future.
