Opportunity

Emaar has almost single-handedly defined an ownable, ‘Dubai-centric’ vision of luxury living and projected it to the world. This perception has been instrumental in helping Dubai be crowned the 10th most influential city, and the UAE the 19th most influential ‘Country brand’ in the world respectively. Having successfully helped Emaar position themselves as the “purveyor of a unique lifestyle offing” at Cityscape previously, in the following year we thought the brand could push this even further. We believe that Emaar is currently the only home-grown, international luxury lifestyle brand to come out of the UAE. They put Dubai on the map with the likes of the Burj Khalifa, Downtown, the NYE celebrations and The Dubai Opera house. They have literally come to personify and “Define Dubai”.