Synonyms with its tagline– ‘Great moments for everyone, everyday’, Majid Al Futtaim is one of the region’s largest conglomerates with an ubiquitous influence on the UAE, playing a significant role in shaping the real estate and retail landscape of the Middle East. The company has a diverse portfolio of properties and a strong track record of delivering high-quality developments across the region. They are known for their innovative approach to real estate development and retail management, which has helped to transform the way people live, work and shop in the Middle East. MAF’s projects range from large-scale mixed-use developments to iconic malls and retail destinations that have become household names. The company has also been instrumental in introducing new concepts and trends in the Middle East’s real estate and retail sectors. Through their developments, MAF has helped to create vibrant communities and has played a vital role in the economic development of the region. MAF’s presence and impact can be seen in the many successful projects they have completed and the many more that are currently under development, solidifying their position as a major player in the real estate and retail landscape of the Middle East.
Over the years we have designed and built numerous exhibitions, permanent spaces and experiences for MAF, both in the region and outside. From its office head-quarters, annual presence at Cityscape Global to a handful of iconic exhibitions at MAPIC (at Cannes), we have managed to build a consistent, cohesive brand language for all its environmental manifestations.
Developers like MAF play a crucial role in shaping the built environment in this region and the communities within it. As a renewed approach it was important for them to not only focus on grand masterplans, but also on creating spaces that are designed to meet the needs of the people who will use them. By considering the needs and preferences of residents, workers, and visitors, MAF strives to create places that are livable, sustainable, and inclusive. In addition,their people-centric urban planning aims to create a sense of community and social cohesion, which can have a positive impact on the overall well-being of residents.
From an open, inviting layout to softer, ethereal elements our approach was to keep the experience as human and approachable as possible. To highlight the people centric element we brought a showcase of people to the heart of the space, exhibiting all the lives MAF touches everyday.
Building on the visual language created in 2015, we went on to introduce more innovative approaches to both built environment and communication. The central space featured a three-dimensional masterplan suspended mid-air, making it easy to view and compare various layers of the featured district. On the communication front, we introduced a newly re-invented custom technology called a flip-board showcase (with our partners in Spain) that physically plipped pages from one state to another telling the story of MAF and its subsidiaries.
At MAPIC, one of the industry’s key retail property events, we helped showcase MAF’s most ambitious project to date; a mall of unimaginable proportions, with indoor ski-slopes operational all year round. To highlight the various elements and key USPs of the mall, we created an innovative and layered digital framework that overlaid content over the physical model of the mall.