Ochre: Misk Foundation - Empowering Youth Through Branding

MiSK Foundation

Shifting Perceptions

Opportunity

Considered the rendezvous for start-ups and industry leaders to celebrate innovation, Vivatech is an annual technology conference held in Paris. The biggest gateway in Europe for innovation actors worldwide, this is where every future-forward organisation wants to be seen.

Tasked with highlighting the MiSK Foundation’s involvement on a local, regional, and international level in supporting entrepreneurs, our key objective was to showcase in an interactive and engaging way, the various programs and initiatives the foundation has in place.

Solution

In addition to daily talks by industry experts and thought leaders, the pavilion was embellished with numerous activations such as mentorship clinics and polling stations that drove up footfall to unexpected numbers.

To draw attention to the Entrepreneurship World Cup, a competition sponsored by the foundation, we set out to create an ‘Escape Room’ experience that is interactive, playful and entrepreneurial in spirit. Rather than physically moving from one room to another upon completing challenges, participants were transported digitally in an environment responsive to touch with audio-visual feedback. Top scorers got an opportunity to compete in the World Cup finals in Riyadh, Saudi Arabia.

A large chunk of MiSK’s initiatives are driven by the outcomes of research it has invested in in recent years. To illustrate how this underpins their programs and initiatives we packaged a number of academic and data-heavy studies(Like the Global Youth Index and Future of Work report ) into concise, palatable formats, such as analogue scrolls and tablet showcases.

Results

A large chunk of Misk’s initiatives are driven by the outcomes of research it has invested in in recent years. To illustrate how this underpins their programs and initiatives we packaged a number of academic and data-heavy studies(Like the Global Youth Index and Future of Work report ) into concise, palatable formats, such as analogue scrolls and tablet showcases.