It became clear that NAGA Architects delivers attractive designs to support a quality of home and community life unsurpassed in the region. Rather than placing money before people, the firm does not compromise on servicing the needs, expectations and dreams of its clients.

The essence of the identity was largely inspired by architectural drawings and patterns derived from legends denoting different materials. We also identified that triangles are utilised in architecture for both aesthetic and functional purposes, being the strongest shape to use in construction. Using the negative space of the ‘N’ of NAGA we allude to the triangle whilst also allowing a subtle link to the brand name to punctuate all communication touchpoints.

The ‘N’ element of the visual language also creates a clear split, allowing for it to communicate the intersecting properties of social, economic, physical and environmental aspects that contribute towards good design.