USG
Bringing your design to life, together
Opportunity
United Supplies Group, a subsidiary of the prestigious Hassan Abul Group based in Kuwait, leads the construction industry in the Arabian Gulf. They are instrumental in the region’s construction boom with pioneering projects both locally and internationally.
United Supplies Group is renowned in Kuwait as a trusted team of professionals delivering outstanding results. However, they are perceived primarily as a supplier and distributor brand in Kuwait. With ambitions to expand into other GCC countries like the UAE, USG felt the need to enhance their brand story and identity.
Solution
With a legacy dating back to 1959, it was crucial to preserve elements that bolstered the brand’s credibility. The goal was to create a dynamic, premium brand presence for United Supplies Group in the UAE, enhanced by strong partnerships that deliver substantial value.
United Supplies Group, with its revitalized position and identity, is committed to delivering cutting-edge solutions in the Architecture and Design industries. The brand’s dedication remains steadfast: design excellence, quality, innovation, and the success of their partners.
The logo draws inspiration from material selection boards, using various shapes to symbolize choice. Its clean, minimal visual style ensures products, materials, and interior shots take center stage. The structured use of lines underscores USG’s dedication to quality design and craftsmanship.
